The term "shopping experience" refers to a consumer's interaction with a store, brand or product. It encompasses all aspects of shopping from browsing and selecting items, to making purchases and receiving customer service. The overall goal is for the retailer to provide an enjoyable, convenient and satisfying experience that encourages customers to return and make additional purchases. Factors such as store layout, product availability, pricing, promotions, sales associates' helpfulness, and ease of checkout can all impact a shopper's perception of the experience.